Social Media Trends

“New School” Business in 2011

How has business in 2011 evolved from the way business was in the 1990s?

It’s all far more connected. The internet is an absolute necessity now for doing business in a serious way. The Net is also undermining all the major media and forcing them to adapt to the Net’s presence and utility in the world.

We’re seeing television and radio reform themselves before our eyes and ears, and normalizing to the Net. It’s the same with newspapers and magazines. None of these media will go away, but eventually all of them will be based primarily on the Net and secondarily on their legacy platforms.

The Net also exposes how much old media and old businesses are locked by regulation, custom and contract into their legacy platforms.

For example, if you want to watch live coverage of what’s happening in the world today on streaming video over your iPhone, iPad or Android-based hand-held— or even on your laptop — you have only one choice: Aljazeera. CNN, NBC, ABC, CBS, Fox, NTT and BBC are all limited to clips rather than streams, thanks to restrictive agreements with distributors (cable, in the U.S. cases), or national regulation.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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