Saatchi LA’s Hot, New Storytelling Engine for Toyota’s #SocialMedia Campaign

Saatchi & Saatchi LA is using relevant data to scale personalization for Toyota’s new RAV4 Hybrid Launch, and it looks good. The multi-pronged campaign features the RAV4 Hybrid and X-Men’s James Marsden and combines math and storytelling to create an entire ecosystem tailored to the consumer. With 194 net hp in the all-new RAV4 Hybrid, getting to […]

January 21, 2016
One Min Read


The Impetus for this blog was an inspiration one day after reading the book “Inbound Marketing.” Living in San Francisco at the time, the early 2010s were a hayday for innovative and emerging social media platforms and technologies (remember Google+?).

Years later, Social Marketing Fella has risen in authority, still features original thoughts, and most recently, product reviews. Along with some select contributed articles.

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