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San Francisco Bay Area SMBs Should Tap into Social Media Marketing

Social Media Marketing in San Francisco There are lots of tools and resources for local San Francisco companies to leverage from to successfully launch Social Media for business. SMBs in here have the opportunity to tap into a wealth of local talent and emerging technology to connect with current and potential customers. Using social media in the […]

January 6, 2012
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Social Media Marketing in San Francisco

There are lots of tools and resources for local San Francisco companies to leverage from to successfully launch Social Media for business. SMBs in here have the opportunity to tap into a wealth of local talent and emerging technology to connect with current and potential customers. Using social media in the Bay Area means doing things like building community forums, blogging, SMS or text marketing, Facebook, Twitter, news feeds (RSS),  and video channels.

Regularly using a diverse range of social media platforms or websites, you can promote your business cost-effectively, improve your bottom line and reduce your cost-per-lead.  But return on investment (ROI) isn’t the only consideration.  Good social media marketing can make you a subject matter expert, thereby improving your overall brand recognition. Consider using social media tools as part of an overall, digital branding and social media marketing strategy as an inexpensive way to test markets, ad copy, and promotions.  Doing so correctly can spare a frugal SMB from a costly budget on Pay-Per-Click (AdWords or sponsored links) on Google, or PPC on other search engines.  Using social media, local San Francisco Bay Area business directories, local blogs, community forums, etc., is increasingly crucial for building your brand online.

Local San Francisco Bay Area companies can promote their e-commerce stores (or brick-and-mortar stores) by leveraging local community and business forums, by providing information using RSS feeds, and by using SMS or mobile marketing for local news, local coupons or product information services.  Additionally, video channels are a great way to quickly A/B test ads and see if they “go viral,” test local markets and ad copy, and build your local San Francisco Bay Area brand.

Key elements to successful Social Media Marketing for San Francisco Bay Area SMBs, include: 
  • Regularly connect with local customers via Social Media
  • Manage Internet brand awareness and advertising  through strong internet marketing strategy
  • Cost-effectively test specific targeted ads targeted to local cities
  • Offer daily, weekly or special promotions to web and mobile marketing customers
  • Be sure to answer and respond to questions and comments on your blog and in online forums

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