Written By: Willy Beaman
Marketing has always been an integral part of doing business successfully – this is especially emphasized nowadays, in the digital age. It’s almost impossible to imagine that there is a company out there that doesn’t have its own website. Being present online today is of key importance in conducting business well. However, just having a website won’t suffice. There are some important online marketing strategies you need to be aware of. Whether you are a self-employed individual or someone who needs to train their employees in terms of promoting online marketing, then an SEO basic beginners’ course will help you. It covers some relevant terms such as search engine optimization, it explains why it is relevant, it presents different types of SEO materials as well as teaches you some SEO basics, and provides you with insight into the benefits of taking such a course.
1. What SEO is exactly and why it is relevant
Many people have encountered the term SEO so far but they are not exactly sure what it means. Okay, everybody knows that it stands for search engine optimization. For companies, it is important to come up high in search engine results and the way to do that is through applying some SEO strategies. It is a crucial component of e-marketing and it consists of different strategies and techniques that bring your website to top results in searches. In order to be able to do that, at least a basic understanding of SEO is required. The training courses provide just that.
2. Types of SEO materials
There are plenty of SEO materials available online; some of them are free and for some, you have to pay. In order to get the best out of training as well as a certificate to confirm that you passed the course, it’s best to opt for rto training materials. These training materials come in many different modes, so you have those that are suitable for online delivery consisting of various forms such as slides, videos and infographics followed by some practical examples and you have those that are more suitable for live delivery, which is also followed by practical examples. There are even those that are highly personalized and customized for you and your own company.
3. Some SEO basics
Let’s now cover some SEO basics. The first thing we need to look at is our website loading speed as it is one of the most important ranking factors. People don’t want to wait a few seconds for your site to load. So, it makes sense that all top-ranking websites that get the most clicks are fast. You are almost guaranteed to lose traffic if your website takes forever to load. However, this can be fixed through some useful SEO tools. The next important factor is linking to relevant content. This is the base of SEO. Linking out to certain sites can be achieved through varied blog posts. The content must be relevant, though; otherwise, people won’t link to you. You can do that by creating better content and reaching out for links. Moreover, CTR (clickthrough rate) is also a hot topic. It plays an important role in increasing the traffic on your website and enhancing your rankings. You can improve your CTR by writing a better headline and minding the keywords.
4. Benefits of taking (or training) an SEO training course
By covering topics such as some basic introduction to SEO, understanding how people search online, optimizing a website, link development as well as measuring how successful your SEO strategy is, you are able to reap plenty of benefits that will help your business or company you work at flourish in terms of e-marketing. Some essential benefits include understanding the concept, which is key for developing successful SEO strategies in the future, learning about all the important aspects of SEO and how to improve them, considering what effective steps to take and techniques to apply as well as how to optimize a website for search engine, writing blogs and lastly, learning to measure your success. The last step is essential as it tells you whether you’re doing things in the right way or whether you need to change some things.
Even though shades of SEO strategies are constantly changing and developing, the underlying principles remain the same. We need to keep ourselves continually up to date.
Author: I’m Willy Beamen, from Sydney, an avid researcher and editor helping website owners with content marketing.