Let’s start with this example. ABC Co. is an online gifting startup that specializes in corporate gifting. Initially, this gifting startup fared well by making a decent amount of profits. However, with the cropping up of online competitors, this startup started finding it difficult to expand their business.
Determined to resolve this issue, the R & D team of the company decided to harness the power of professional SEO services. Gradually, as the team got down to business, the sales figures started improving. Perhaps, within a span of a few months, this startup was back into the game.
Thus, long story short, in the era of cut-throat digital competition, Search Engine Optimization services have been proving as a boon for many digital brands. Wondering what this digital concept is? Let’s have a quick brief.
SEO is an acronym for Search Engine Optimization. By using SEO services, you can focus on improving your brand’s online rankings on giant search engines. The primary motive behind employing Search Engine Optimization is to increase a website’s traffic.
Brands leverage this increased page traffic as it improves sales with a large number of customers browsing through their website. Hence, it is a major revenue generator for brands in the digital space. In addition to this, such a form of resource optimization offers them an opportunity to gain organic visibility among their target audience.
While this concept might sound to be simple, there are a plethora of elements that need to function efficiently to obtain the desired results.
For instance, right keyword selection, appropriate hyperlinks, quality content, website framework, and many such elements play an effective role in the implementation of result-driven techniques. You can visit http://www.iosrjournals.org/iosr-jce/papers/conf.15013/Volume%201/4.%2020-24.pdf to get an in-depth understanding of these optimization techniques.
Now that you are well-versed with the basics of Search Engine Optimization, let’s explore why these services are gaining such popularity among digital brands.
Greater Brand Reach:
Free from the barrier of limited reach in digital space, SEO allows brands to cater to a wider target audience. Larger reach unlocks the opportunity of greater brand awareness and publicity which paves the way for business growth and enhanced revenues.
Resourceful Lead Generation:
With SEO in place, one can end up generating resourceful leads. A rightly done SEO mechanism can help you rank better on the google search which not just gives visibility to your brand but also garners relevant leads for it. In case you are not deriving any leads from the tactics by SEO, then you must revisit them.
SEO leads to higher closing rate:
Statistics prove that a 14.6% closing rate is achieved by leads that are generated through SEO as compared to the outbound tactics which is just 1.7%. So, with SEO into the picture, there are higher chances of the leads being converted into an actual sale.
SEO results in increasing inbound leads which means it clearly reduces the cost that a brand incurs in generating outbound leads. When the brand is already ranked as ahead on the search engine, the expenditure on advertisement is automatically reduced. You can know more about it right here.
There are two folds benefits of being optimizing your website. While it develops your online presence without a doubt, it also leads to generating more prospective customers for your physical store. People generally have a tendency to look for the website or read about a brand online and visit them. So, it is indeed a win-win situation.
Builds brand credibility:
The rightly placed SEO can help the brand build its credibility both online as well as offline. A good ranking immediately makes a customer believe that the brand is trustworthy while that is not the case if your ranking is somewhere at the back on page 4 or 5.
These were some of the reasons why SEO is an integral part of letting your business grow. The right use of the tactics can help in boosting your sales and provide good returns on your investment in the long run. It is always good to hire professionals for this job instead of doing it on our own as SEO isn’t a child’s play and there is a lot that needs to be known and understood!