All I know of Hearsay Social, the social media compliance platform is what I’ve read. I’m hoping this blog entry makes its way to the team and I can get a test account to play with. I was interested in understanding their platform more, having just finished the CEO, Clara Shih’s book, The Facebook Era.
As I understand it, the premise of Hearsay is an undeniably valuable one for business, government, and enterprises alike. Hearsay is part social media monitoring (SMM) platform that enables companies who don’t know how, to begin managing social media to their benefit. It’s also part reputation management system and that’s where the social media compliance comes in. If you’re a big government entity or a reputable industry-leading company, you’ve got a lot of people working for you and talking about you, and it’s all compounded by a lot of chatter in the social media ether. Tweets here, videos there, and posts everywhere. Some of this is contained and even carefully constructed by the owning entity, but admittedly, much of it isn’t.
For the at-risk institution, an insensitive or out-of-context tweet can be costly. If you can catch social media non-compliance before it’s too late, you can preserve your institutional reputation as well as your accounts payable ledger. This is what Hearsay pitches itself to do. It’s very much “crisis aversion” software.
Just how valuable is something like this? Below is my new list: