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Written By: Adela Belin Augmented reality is a fast-growing trend in the world of digital transformation. Taking virtual reality one step ahead, augmented reality brings forward a new-age, immersive customer experience. Given its popularity, its growth is said to reach $117.4 billion by 2022. Now that’s huge, isn’t it? So, what is augmented reality? It […]
Augmented reality and virtual reality share some common drivers according to the latest report from Digi-Capital. The societal problems and technological challenges each solves, however, are very different. In Digi-Capital’s new Augmented/Virtual Reality Report Q2 2015, the company now segments the “reality” hardware market with a deep dive into critical success factors, technology/business drivers and early market leaders. […]