5 Ways Manufacturers Use Social Media To Improve ROI #B2B
May 30, 2017
Written By: Heather Redding Let’s start with some honesty. How would you rate the social media marketing effectiveness of your...
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B2B
6 Articles
Integrating Social Media Into Your B2B Marketing
March 7, 2017
Most B2B firms don’t focus a great deal on social media. Often, they’re just confined to having a presence. As a result, they struggle to...
How Content Fits In With Account-Based Marketing
October 25, 2016
By: Nate Vickery Account-based marketing as a way of doing B2B marketing is generally considered a big boys’ game. If you read more...
Study: New Growth Leadership Initiatives Needed in B2B Messaging
June 3, 2016
Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
