B2B Archives - Social Marketing Fella https://socialmarketingfella.com/tag/b2b/ Insights on Inbound Marketing, Digital Strategy, and Business Excellence Tue, 30 May 2017 11:17:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://socialmarketingfella.com/wp-content/uploads/2024/06/SMF-Logo-512-150x150.png B2B Archives - Social Marketing Fella https://socialmarketingfella.com/tag/b2b/ 32 32 5 Ways Manufacturers Use Social Media To Improve ROI #B2B https://socialmarketingfella.com/5-ways-manufacturers-use-social-media-improve-roi-b2b/ Tue, 30 May 2017 11:17:05 +0000 https://socialmarketingfella.com/?p=8091 Written By: Heather Redding Let’s start with some honesty. How would you rate the social media marketing effectiveness of your manufacturing business? According to a study by the Content Marketing Institute, your response is more than likely “I don’t know.” B2B businesses, especially manufacturers, tend to be the slowest to accept and integrate social media marketing. […]

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]]> Integrating Social Media Into Your B2B Marketing https://socialmarketingfella.com/integrating-social-media-b2b-marketing/ Wed, 08 Mar 2017 01:46:33 +0000 https://socialmarketingfella.com/?p=7505 Most B2B firms don’t focus a great deal on social media. Often, they’re just confined to having a presence. As a result, they struggle to build a loyal following and engage social media audiences, which creates a perception among decision makers that social media is more relevant and useful to B2C firms. Which is a […]

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]]> How Content Fits In With Account-Based Marketing https://socialmarketingfella.com/content-fits-account-based-marketing/ Tue, 25 Oct 2016 23:01:56 +0000 https://socialmarketingfella.com/?p=6768 By: Nate Vickery Account-based marketing as a way of doing B2B marketing is generally considered a big boys’ game. If you read more than three sentences of any introduction to ABM, it is very likely you will read this type of marketing is for mid-sized businesses and big companies. However, once you really start learning […]

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]]> Study: New Growth Leadership Initiatives Needed in B2B Messaging https://socialmarketingfella.com/study-new-growth-leadership-initiatives-needed-in-b2b-messaging/ Fri, 03 Jun 2016 19:40:31 +0000 https://socialmarketingfella.com/?p=5866 Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their companies’ competitive advantage, which will allow them to increase their influence and play key roles in driving sales, boosting brand awareness, and increasing customer loyalty. Those were the key conclusions of a new study conducted by the ANA (Association […]

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