Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
As published to SmartDataCollective End-to-end big data analytics application provider Datameer found the most prevalent use case for big data is to better understand customer analytics. With consumers now interacting with companies across multiple, measurable channels, their interactions produce data that businesses can use to better respond to and anticipate customer needs. Azita Martin, Chief Marketing […]
As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence, incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both […]
As published to SmartDataCollective How do you sell chipotle-accented chocolates and truffles with bourbon mash to those in the chocolate-loving populace who dream of pepper-laced confections and Kentucky sauced nuggets? You get smarter. The chocolate business, it turns out, is a lot like other conservative industries. Medical, construction, financial trading, and others are often reluctant […]
As published to Entrepreneur Wearable technology got its greatest initial growth in the fitness industry, and it’s come a long way since 1984’s Casio’s Databank calculator watches. The true line of demarcation was introduction of 2008’s original FitBit, with true industry validation and surge generated by the Nike Fuel band in early 2012. Three years later, […]
As published to Entrepreneur There’s a pattern in the lifespan of human resources (HR) technology companies of the past two decades: they get gobbled up. The pioneering firms in HR technology from the late 1990’s to early 2000’s were mostly acquired by bigger enterprise companies in need of a few product parts. IBM acquired Kenexa, Oracle […]
As written for Technorati Business Intelligence for Broad Audiences Big Data is exploding right now, but its complexity and size can make it challenging to harness all of what this information can offer. Pentaho Business Analytics is a data integration and business analytics platform that brings together IT and business users to easily access, integrate, visualize […]
As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is often paired with “social is for B2C,” or “email is B2C.” But, at this week’s Connections 2012 Conference in Indiana, another story is being told by an unlikely source: Volvo Construction Equipment. I’m talking excavators, pipelayers, and […]
A recent Rasmussen Report surveying likely voters in both June and July of 2012 found that the economy is the number one issue of concern in the current election. But regardless of political affiliation, bargain shopping is proving popular with everyone. Sense Networks, the original Big Data mobile location company, today announced the results of […]