Unlocking Big Data Means Truly Understanding the Customer Journey
July 16, 2015
As published to SmartDataCollective End-to-end big data analytics application provider Datameer found the most prevalent use case for big...
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Big Data
34 Articles
How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment
July 1, 2015
As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence,...
Even Chocolate Needs Smart, Big Data – Vosges Haut-Chocolat Case Study
June 30, 2015
As published to SmartDataCollective How do you sell chipotle-accented chocolates and truffles with bourbon mash to those in the...
Four Vastly Different Industries Primed for Wearable Tech
May 25, 2015
As published to Entrepreneur Wearable technology got its greatest initial growth in the fitness industry, and it’s come a long way since...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
