You’ve put in the work to drive traffic to your site. Congratulations, you have won a huge battle, but there’s still more to the war. The traffic is essentially useless to your business if you can’t convert those site visitors into sales. There are two main ways to increase the ROI of your web traffic. […]
Tag: Bounce rate
4 Reasons Why Website Downtime Affects SEO Efforts
Written By: Christy McNeil Downtime is a reality of working on the web. Your site’s going to go down, be it due to regular maintenance or problems on the server end. When the server goes down, your incoming traffic will grind to a halt. Your business will take a financial hit, and you need to […]
B2B Inbound Marketing Study: Cloud Company Sees 76% Increase in Conversions
Inbound marketing Cloud security provider FortyCloud‘s online marketing strategy relies on inbound marketing to generate traffic by writing detailed articles on relevant security topics. The company uses an assortment of valuable content to drive visitor engagement, lead capture, and conversion. They use a combination of standard, and premium content (requiring contact information input), but sought to increase conversion and […]