Written By: Riya Sander If you’re running a small business, you know that it’s that time of year again. When you begin to look back at 2016 to learn how to start developing marketing strategies for 2017. You’re probably taking inventory on what worked and what didn’t but the question remains, how do you create […]
Tag: brand
When Employees Back Their Brand as Social Media Ambassadors
Written by: Disha Dinesh The perfect business plan is the one that writes itself with little support from you or external factors. Essentially, it is leveraging available resources and filling all the right gaps in your market – from production and marketing perspectives. Your organization has untapped social capital in its employees. Did you know that […]
How Snapchat Can Expand Your Brand
In 2016, out of all the social media platforms, Snapchat is the one to watch. With over one hundred million daily users, Snapchat allows you to have a distinct and unique voice in a competitive market. Now rivalling Facebook, the instant video messaging site has revolutionised how marketers do business. By using Snapchat, you can […]
All About Branding: 3 Ways to Solidify Your Brand
Creating a quality product or service is just the first step to being a successful organization. However, a quality product will likely go unnoticed if it doesn’t gain a competitive advantage within the desired market. Competitive advantage creates the opportunity for a new company to splash onto the market and disrupt the current hierarchy of […]
How to Market Your Brand Better Using Periscope
By Japs Buidon Many marketers are now leveraging Periscope, a live streaming video app by Twitter, into their social media marketing efforts. Learn why should too. It’s no surprise as to why marketers are now tapping Periscope as a part of their marketing efforts. Periscope allows real-time, authentic, and more personal connections between different brands […]