Business Blogging Content Marketing Inbound Marketing Internet Marketing Strategy

7 Great Ways to Improve Your Content Marketing Strategy

As published to The HuffingtonPost It’s time to focus on making your blogging, email marketing and social media efforts cut through the noise. That may sound difficult considering the competition and the massive amount of content flying around everyday, but if you think just a bit outside the box, you’ll be on your way in […]

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Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

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Content Marketing Inbound Marketing Social Media for Business Tech Conferences

Cisco’s 6 Rules to Building an Effective Content Marketing Team

As published in Business2Community I’ve long been an evangelist of content marketing (aka inbound marketing) as a critical and effective marketing strategy for SMBs in the new, social age. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find […]

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Better Blogging: People Don’t Read, They “Scan.”

As written for and published by Business2Community.com Make Your Blog Articles Scannable People don’t read, they scan. This was once said by Jakob Nielson, an expert in the field of user-friendly Web design. I’d like to think I’m different, but I’m not. When I read a blog I will quickly scroll down the page looking for […]