Brand Management Marketing Strategy Startups

Marketing Trends to Help You Expand Your Small Business

Small businesses have a very distinct advantage, as they can leverage their size and ability to pivot on a dime, into successful, flexible, and winning marketing campaigns. While large businesses must plan, meet, develop and then roll out a marketing campaign, at great cost, small businesses can do it all faster, with a finger on […]

Social Media Marketing

4 Ways Social Media Has Changed the Way We Do Business

The way we, as marketers, do business has changed dramatically over the past century. Where we once relied on posters and street corner newsboys, these transformed into radio and billboard advertisements. Soon that translated into television ads and integrated marketing in film, and it only kept growing from there. Nowadays, we have social media—a powerhouse […]

Business Intelligence Technology News

Six Reasons Why Businesses Should Get CRM System

Increased competition has prompted businesses to adopt latest technological advancements. More and more manufacturers and distributors are relying on customer relationship management (CRM) software to tweak their marketing strategies. CRM is one the reasons why service providers, especially those offering Spectrum deals, enjoy great reputation in the market. Still, many organizations are not convinced regarding […]

Business Intelligence

Tips To Improve Employee Development At Your Company

Improving employee development is not as attractive as boosting sales or landing a new client, but it is an absolutely critical pillar of any business. Bettering your employee development is a long-term project, and you will not see success or results overnight. Even though improving employee development is a long-term project that doesn’t have all […]