Search Engine Optimization (SEO)

How Local SEO Is Changing Due to Google’s Possum Update

The Google community has always been inclined to name its search algorithms after animals; Pigeon, Hummingbird, Panda, and Penguin are extremely familiar to SEO practitioners and online marketers. The latest addition to the zoo is the Possum, which was launched on September 1, 2016, to refine the way in which the world’s most popular search […]

Gaming Latest Marketing Strategy

How Marketing Is Radically Changing in the #Gaming Sector

The gaming industry has been one of the biggest growth sectors of recent years, proving resilient and largely recession-proof. The global games market is still growing, with the value expected to hit $113 billion (£76 billion) by 2018 and some games becoming household names. The UK-produced Grand Theft Auto V, for example, is the most […]