Social Media as a Social Savior: The Benefits for Small Business Owners
October 5, 2016
Written by: Chad Otar For small business owners, social media is a necessity: It is a convenient, effective – and free – means of...
Browse Tag
Customer relationship management
4 Articles
Measuring ROI in Collaborative Project Management Platforms
June 1, 2015
As published to Huffington Post Ten years ago, when I was a product manager at Intel, the state of the art in project management was...
How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling
January 15, 2015
As published to The Huffington Post What do you get when you mix a brewery, racecars and a big technology company? A race to the finish...
An ExactTarget Case Study: Volvo’s Integrated CRM and Email Marketing Success
October 20, 2012
As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
