An ExactTarget Case Study: Volvo’s Integrated CRM and Email Marketing Success
October 20, 2012
As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is...
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email marketing
15 Articles
Inbound Marketing and Why It Works
August 6, 2012
Let’s look at some of the essential elements to an effective inbound marketing practice, include (1) website optimization, (2) high-quality...
Email + Social = Internet Marketing Success
April 10, 2012
As published in Social Media Today Email Marketing Is email marketing dead? I’ve written about this two years ago and it keeps coming...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
