Case Study Gamification Tech Conferences

Gamification Yields 560% ROI at 30,000 Feet

My favorite industry conference is the Gamification Summit in San Francisco. Beyond the stellar food, are even more exceptional case studies. Today’s marketers are data-driven, and #gsummit delivers the kind of metrics we all want to see. Air Canada gamifies the passenger experience Air Canada is one of the top 20 airlines globally, and the […]

Gamification

Why 70% of Forbes Global 2000 Orgs Are Building Gamification Apps

Written by Geoff Simon for Technorati  Gamification: The art of incentivised engagement Gartner predicts that by the end of 2014, over 70% of Global 2000 organizations will have at least one ‘gamified’ application. To put this in perspective, during 2012 only about 20% of Global 2000 companies deployed a gamified application. That’s a pretty quick turnaround for […]

Mobile Trends & Tech

Measuring the World’s Happiness Through Mobile Achievement (Infographic)

As written for Business2Community When it comes to goals and achievement, we humans work in a particular way. We set a goal for ourselves, and when we reach it, dopamine is released and we experience feelings of happiness. Given this, would it be possible to collect happiness data from millions of mobile users? Mobile rewards company Kiip thinks […]

Gamification Technology Leader Interview

Project Management through Incentivization: Interview with RedCritter CEO, Mike Beaty

Article first published as Project Management through Incentivization: Interview with RedCritter CEO, Mike Beaty on Technorati. Project Management Software Imagine you’re a business who’s product delivery requires a whole lot of timely coordination between different functional groups. “Hey, that sounds like me,” you might be saying. It sounds like a lot of industry whose challenge is the […]

Hitachi-social-media-2-socialmarketingfella.com
Gamification Marketing Strategy Sales Strategy Social Media for Business

Hitachi’s Social Media Success

Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as […]