The way we do business has changed significantly in the last 10 to 20 years. The strategies we used a few years ago is not as effective anymore today. With more and more people gaining access to the internet, businesses now need to turn to the internet for guaranteed success. For many companies, however, it […]
Tag: Internet Marketing Strategy
How to Learn from Your #Ecommerce Competition
Track and field coaches usually advise runners to look straight ahead and run their own races. While this is great advice in athletic competition, it can be the kiss of death in business. There is much to learn from your eCommerce competition. You’ll do well to take a look at them before you start your […]
Content Marketing vs. Advertising – What’s the Difference?
Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose of promoting brand awareness, it’s worth to note that there’s actually a fine line between the two and that the goals are different. Business and consumers alike are continuously looking for ways to improve the […]
Glue Gun Blogging with the 50 Top DIY Bloggers
The latest blogging statistics are out, and one DIY retailer is aware of them. A recent study shows how powerful a business blog can be: 80% of blog visits are new (awareness) 53% more traffic (awareness) Posting every day generates 4x more leads (consideration) Nearly seven million people are blogging now; 12 million through social networks. […]
Keep It Real and Other Proven Ways to Market to Millennials
Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]
Blow Out the Candles: The “GIF” Turns 25
GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turned 25 years old recently, and the “grown up” GIF is enjoying a resurgence of popularity. The GIF’s new notoriety is partly the result of faster computers and improved bandwidth, paired with popularity […]
5 Cool Ways to Use the Modern GIF
As published on Business2Community GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turns 25 year old right about now, and the “grown up” GIF is enjoying a resurgence of popularity. The medium’s new notoriety is partly the […]
Am I an “Intrapreneur”?
Internet Marketing Strategy Intrepreneur ‘in-tra-pre-noor’, n. a person who organizes, maintains and takes responsibility for an internet business venture. It used to be that starting any business was a somewhat daunting task. But in today’s world of brilliant tools and brilliant channels what you really need is drive, a solid internet marketing strategy, and a brilliant […]