Search Engine Optimization (SEO)

How Local SEO Is Changing Due to Google’s Possum Update

The Google community has always been inclined to name its search algorithms after animals; Pigeon, Hummingbird, Panda, and Penguin are extremely familiar to SEO practitioners and online marketers. The latest addition to the zoo is the Possum, which was launched on September 1, 2016, to refine the way in which the world’s most popular search […]

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Spectacular Pokemon GO Ideas For Local Retailers

By: Nicholas Finet Pokemon GO, a mobile game that recently rocketed to the zenith of Apple and Android app stores in record time, is now setting a challenge to young online companies that specialize in bringing foot traffic for various local brands. In fact, according to a number of industry experts, Pokemon GO may play […]

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Every #FAQ About Google’s Next-Gen Local Search Advertisements

By Martin Ashton The recent Google Performance Summit saw a number of announcements being made by Google on upcoming changes in AdWords and Analytics with a special focus being accorded to mobile phones. Expanded Text ads were introduced, a sneak preview of the new interface of Google AdWords was given and sweeping changes to local search […]