Marketing Strategy Mobile Trends & Tech Technology News

Where You Go Defines You More than Where You Browse – SoLoMo (Infographic)

“Moms who go to the zoo also tend to frequent beauty salons.” That’s the latest finding from JiWire, a location-based mobile media company. That deduction alone may not be earth-shattering, but it points to something larger: the emerging value of location based data. While defining audiences on mobile is nothing new, doing so based on location patterns […]

Advertising Mobile Trends & Tech Technology Leader Interview

Interview with Tim Cadogan, OpenX CEO – AdHub Marketplace

Article first written for, and published as What Samsung’s AdHub Mobile Exchange Means to All of Us – Interview with Tim Cadogan, OpenX CEO on Technorati. Announced at ad:tech in San Francisco this week, Samsung Electronics Co., Ltd and OpenX Technologies, Inc. announced a major new private advertising exchange specifically for global mobile inventory, including smartphones and tablets. The new exchange […]