Ecommerce accounts for more than $3.5 trillion in yearly sales, and the industry is only growing with each passing year. The barriers to entry are disappearing as new technology brings new customers and businesses to the eCommerce world. As the industry expands, competition between businesses becomes more intense. Businesses are fighting each other for the […]
Tag: mobile marketing
Why Businesses Cannot Ignore the Power of Mobile Marketing
The number of people using handheld devices for going online is significantly growing year by year. It has grown to a considerable force that businesses should not take it for granted. Mobile marketing should then be a major focus of modern-day businesses’ marketing campaigns. Mobile marketing is so important because making an impression is vital, […]
Mobile Customers – Are They the New Focus Group?
When it comes to the need to predict the response to your products or services that are yet to be released, focus groups are your best tool. Today nobody has the time to wait for months to see how a new feature is resonating with the audience and focal groups can provide you with customer […]
Mobile Marketing Strategies You Must Use in 2017
The mobile first strategy has transformed the digital marketing landscape. Instead of only focusing on website marketing, many companies are starting to transition towards utilizing mobile apps in marketing. The objective is to meet people where they are. And, consumers are on their smartphones. In an age where technology is a pinnacle of our lives, […]
How Snapchat Can Expand Your Brand
In 2016, out of all the social media platforms, Snapchat is the one to watch. With over one hundred million daily users, Snapchat allows you to have a distinct and unique voice in a competitive market. Now rivalling Facebook, the instant video messaging site has revolutionised how marketers do business. By using Snapchat, you can […]
Augmented and Virtual Reality Slated to Drive $150 Billion in Revenue
Augmented reality and virtual reality share some common drivers according to the latest report from Digi-Capital. The societal problems and technological challenges each solves, however, are very different. In Digi-Capital’s new Augmented/Virtual Reality Report Q2 2015, the company now segments the “reality” hardware market with a deep dive into critical success factors, technology/business drivers and early market leaders. […]