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Social Media Mishaps That Can Drive Your Campaign Into The Ground

Written By: Andy Morris With PR disasters fresh in everyone’s minds thanks to Pepsi and United Airlines, brands should be thinking about proactively building strong relationships with their audiences. At its core, social media is all about connecting with audiences, which makes it a great tool to use for these purposes. When it is not […]

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Why So Many Businesses Are Failing To Use Social Media For PR

You probably know this already – social media is fundamental for attaining success in the online environment. Considering that we live in the 21st century and 73% of adult people have at the very least one type of social media account, it’s safe to say that businesses now understand the power of these channels. However, […]

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Major Digital PR Trends to Watch out for in 2016

By Denny Averill and DataDial.net! The world of digital PR is changing at a really fast pace. The public relations environment is becoming more integrated, which basically means PR practitioners must learn to adapt in the digital environment. By offering clients more exposure to online/offline platforms, companies are in the capacity to direct their audience […]