Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Written By: Jonathon Bullock Clients are growing more and more skeptical of investing in creative solutions without any plan for ROI. This isn’t just in the realm of content marketing – you could ask anyone in almost any communications discipline to pitch an idea to a client without a clear strategy for returning on their investment. […]
Written By: Heather Redding Let’s start with some honesty. How would you rate the social media marketing effectiveness of your manufacturing business? According to a study by the Content Marketing Institute, your response is more than likely “I don’t know.” B2B businesses, especially manufacturers, tend to be the slowest to accept and integrate social media marketing. […]