The coronavirus not only affected the lives of millions around the world, but it also left many businesses more vulnerable than they have ever been. Most analysts liken the economic hazard of the pandemic to the great depression of the 20th century. Many businesses are fighting for survival, but as in every battle, the smartest […]
Tag: roi
How to Deliver Real ROI from Content Marketing
Written By: Jonathon Bullock Clients are growing more and more skeptical of investing in creative solutions without any plan for ROI. This isn’t just in the realm of content marketing – you could ask anyone in almost any communications discipline to pitch an idea to a client without a clear strategy for returning on their investment. […]
5 Ways Manufacturers Use Social Media To Improve ROI #B2B
Written By: Heather Redding Let’s start with some honesty. How would you rate the social media marketing effectiveness of your manufacturing business? According to a study by the Content Marketing Institute, your response is more than likely “I don’t know.” B2B businesses, especially manufacturers, tend to be the slowest to accept and integrate social media marketing. […]
Do You Rely on Digital Marketing Methods? Don’t Overlook Direct Mail
As today’s media landscape keeps changing, marketers should hurry up and adapt their strategies. There’s an ever-growing number of online platforms and media channels that spread information, which means savvy brands must be open to change to evolve. Way too often, businesses allocate cash to tactics and strategies that follow the most recent trends. From […]
Integration Inspiration: Blending Print and Digital for Better #ROI
By Spencer Douglas Digital marketing techniques are understandably an integral part of many sales and marketing strategies these days, but if you are looking to improve your ROI, a blend of the old and the new could prove inspirational. Creating a marketing campaign, using direct mailing, with the assistance of label and stamp affixers to […]
Social Media Tricks for Better Content Marketing ROI
More than 80 percent of businesses use social media websites like Facebook and Twitter for their content marketing, and according to a Forbes survey, 90% of businesses feel strongly about its place in a marketer’s repertoire. But using social media, and using it effectively, are two completely different stories. B2C Content Marketing – 2016 Benchmarks, […]
Is There Really #ROI In Guest Blogging?
New research from Tim Soulo of BloggerJet explores the real value of guest blogging. The study asks, “What was the ROI of that guest post?”, and gets to the real value. Soulo reached out to over 500 bloggers and got some overwhelming results. He confirmed the five main benefits of guest blogging to be: Referral […]
How to Measure Social Media ROI Using Google Analytics
Republishing a fabulously insightful blog article from the folks at WarfarePlugins. (original post) Do you know your top performing social networks? You do now with this complete guide to using Google Analytics for Social Media ROI! One of the hardest things to measure for most people is the ROI (return on investment) of social media. […]