Sales Strategy Tech Conferences

3 Modern Sales Practices Needed to Reach Buyer 2.0

Co-authored by Cassie Rosengren¬†for HuffingtonPost Salesmanship is arguably the world’s oldest and most timeless profession. While innovation has driven the evolution of man for millions of years, salesmanship (alongside marketing) has been the engine that keeps innovation running. Walter A. Friedman’s Birth of a Salesman goes as far as to suggest that sales men — […]