Brand Management Marketing Strategy Startups

Marketing Trends to Help You Expand Your Small Business

Small businesses have a very distinct advantage, as they can leverage their size and ability to pivot on a dime, into successful, flexible, and winning marketing campaigns. While large businesses must plan, meet, develop and then roll out a marketing campaign, at great cost, small businesses can do it all faster, with a finger on […]

Business Blogging Business Reputation

Tips to Sustain Business Growth for the Rest of the Year

2021 will go down in history as strange and unpredictable, with fortunes made and lost in seconds and the pandemic lurking in everyone’s thoughts. We can’t promise that the rest of 2021 will be smooth sailing, but giving some thought to ways to sustainably grow your business during the second half of the year will […]

Social Media Marketing

4 Ways Social Media Has Changed the Way We Do Business

The way we, as marketers, do business has changed dramatically over the past century. Where we once relied on posters and street corner newsboys, these transformed into radio and billboard advertisements. Soon that translated into television ads and integrated marketing in film, and it only kept growing from there. Nowadays, we have social media—a powerhouse […]

Brand Management Social Media for Business Social Media Marketing

9+ Social Media Must-Dos for Your Company

What’s the best way to market your salon, spa, or barbershop? It can be hard to determine which marketing strategies are right for your type of business, but one thing is for sure – social media can amplify your mission, products, and services fast. There are so many opportunities in social media for a company […]

Brand Management Guest Post Instagram

Market your brand on Instagram by Creating a Visual Story

By Pete Campbell Instagram is huge today, with more than 300 active users a month! The millennials are attracted to Instagram, and that is a critical target customer segment for the brand. Today, when there is more importance on mobile connectivity and visual content, Instagram is a perfect social media platform to market your brand.  […]