New findings from the 2015 Next Generation of Commerce study, released last month by Acquity Group, part of Accenture Interactive, reveal untapped opportunities for brands across nontraditional spaces, especially with younger generations. The study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations […]
Tag: social media
Marketing American Dream Aspirations Over Celebrity Selfies
As published to The HuffingtonPost In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does’t focus […]
What Visual Marketers Need to Know About Social Media Marketing in 2015
As a marketer, you can never know too much. Data and Insight is what drives every step of your campaign, from creating an entire marketing strategy, to choosing the Hashtag for your next tweet and everything that comes between. And the more informed you are, the better the results you’re going to get. Which is […]
Study Finds Nonsocial Doctors Are Terribly Outdated
As published to The HuffingtonPost Does your doctor need to be on Facebook? How about your plastic surgeon? That’s the question RealSelf.com asked more than 700 users in a recent study. Nearly 60 percent of respondents said they like doctors to be “somewhat engaged” on social media, while 32 percent said they want them “very […]
4 Reasons Your Business Should Be on Social Media
As published on SocialMediaToday Networking Online Is Crucial, But It Needs to Be Done Right, CEO says. When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet. A 2014 study by the Pew Research Center showed that 74 percent of adults who go […]
How to Connect With Your Audience and Make an Impact
As published to Huffington Post Every brand must continue growing its user base, and sometimes it may seem an extremely daunting task. However, one proven approach includes instrumentally using your existing audience as a sales-driving platform. You may need to give up a bit of direct-to-consumer power, but your influencer-driven marketing message will be authentic. […]
Canine Inequality in Social Media [Infographic]
Our social pets New data from Kloff, the top app for pet photo-sharing, reveals the latest trends in pet-related social media activity on a global scale. “It’s not just about taking a photo of a pet. It’s about branding your pet’s unique personality through the photo,” explains Jane Chung, Co-founder of Klooff. She continues, “Is your cat […]
AVG’s 8 Tips On Properly Managing Our “Social” Social Lives
As written for Business2Community Listen Up Kids! AVG Technologies released the findings of its latest research, “Digital Baggage,” the sixth stage of its “Digital Diaries” series. The survey found that a sizeable chunk of young adults aged 18-25 years old are using social networks to broadcast personal and work-related information that could potentially threaten their young careers. While most of us turn […]