As written for SocialMediaToday A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners’ specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing technology leadership. That’s all begun to change. […]
Tag: social media
Local Business Social Savior? Social Media Expertise Meets Daily Deals
As written for Business2Community I had the pleasure of being at the Social Media Strategies Summit last week in San Francisco. The guys at GSMI do conferences well–they balance theory with case studies and practical training. One such training session entitled “Facebook Advertising Best Practices,” was led by the co-founder of local start up with a whole lot of […]
Businesses All Want Social Media, They Just Don’t know How.
Social Media for Business While some early adopting San Francisco businesses аrе uѕіng social media lіkе Twitter, Facebook, etc. аѕ business marketing tools, the vast majority just don’t quіtе gеt іt. Some of these businesses onlу hаvе friends аnd family оnline, аnd ѕtіll feel thеу аrе оvеr- killing thе message traffic frоm them. But really that’s […]
Life 3.0 – San Francisco Startups that Change the Way You Live
San Francisco Startups The Life 3.0 party is a series of events where San Francisco startups and social media marketing companies have the opportunity to demo their inventions to a variety of potential users including bloggers, investors, engineers, and enthusiasts. Attendees can “vote” on the best, most viable ideas, and the top winners from this series are […]
Some People Could Use a Little Social Media Compliance
All I know of Hearsay Social, the social media compliance platform is what I’ve read. I’m hoping this blog entry makes its way to the team and I can get a test account to play with. I was interested in understanding their platform more, having just finished the CEO, Clara Shih’s book, The Facebook Era. […]
Business Blogging: Your Online Reflection
Your Business Blog is Your Online Reflection Blogs and websites develop with the personality of the website author. So, how can you take your personal interests and use them to intensify the effect of business blogging? Business blogs completely dedicated to humor show that it works to shine your best work. Just have a look at […]
“Web 2.0” vs. “Social Media”
“Web 2.0” vs. “Social Media” Are the definitions interchangeable? Sequential? Relational? Web 2.0. Lots of us did not like the term to begin with, but it was needed to show the move from static sites into a new conversational web. Most of the world’s leading software developers have shifted their focus in this direction. We […]