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Case Study Content Marketing Social Media for Business Tech Conferences

Between the Laces: Brooks Sports’ Massive Social Growth

As written for SocialMediaToday A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners’ specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing technology leadership. That’s all begun to change. […]

Internet Marketing Strategy Startups Tech Conferences

Local Business Social Savior? Social Media Expertise Meets Daily Deals

As written for Business2Community I had the pleasure of being at the Social Media Strategies Summit last week in San Francisco. The guys at GSMI do conferences well–they balance theory with case studies and practical training. One such training session entitled “Facebook Advertising Best Practices,” was led by the co-founder of local start up with a whole lot of […]

Social media for business san francisco
Social Media for Business Twitter for Business

Businesses All Want Social Media, They Just Don’t know How.

Social Media for Business While some early adopting San Francisco businesses аrе uѕіng social media  lіkе Twitter, Facebook, etc. аѕ business marketing tools, the vast majority just don’t quіtе gеt іt.  Some of these businesses onlу hаvе friends аnd family оnline, аnd ѕtіll feel thеу аrе оvеr- killing thе message traffic frоm them.  But really that’s […]

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Startups

Life 3.0 – San Francisco Startups that Change the Way You Live

San Francisco Startups The Life 3.0 party is a series of events where San Francisco startups and social media marketing companies have the opportunity to demo their inventions to a variety of potential users including bloggers, investors, engineers, and enthusiasts.  Attendees can “vote” on the best, most viable ideas, and the top winners from this series are […]