Between the Laces: Brooks Sports’ Massive Social Growth
October 18, 2012
As written for SocialMediaToday A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer...
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social media
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Local Business Social Savior? Social Media Expertise Meets Daily Deals
October 7, 2012
As written for Business2Community I had the pleasure of being at the Social Media Strategies Summit last week in San Francisco. The guys...
The Single Pinterest Pin That Launched a Company
September 10, 2012
The problem that arose wasn’t the sofa table, but what hung above it, and the Pinterest pin that created a social media frenzy.
Inbound Marketing and Why It Works
August 6, 2012
Let’s look at some of the essential elements to an effective inbound marketing practice, include (1) website optimization, (2) high-quality...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
