How a Good Education Can Lead to a Better Content Strategy
December 1, 2016
A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have...
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strategy
4 Articles
Eyes Wide Open: The Benefits of a Documented Content Marketing Campaign Strategy
September 7, 2016
Running a marketing campaign is a bit like plate-spinning, there are lots of different things to keep your eye on all at the same time, and...
How to Maximize Your Content Marketing Strategy Through Your Social Media Channels
September 6, 2016
By Ryan Buckley The intersection of content marketing and social media is clear at every corner of the internet — from Facebook ads to...
7 Key Elements to Developing an Effective Marketing Strategy
April 20, 2016
By Srikar Srinivasula Successful marketing leads to successful sales numbers. That’s what makes your marketing strategy, the sibling...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
