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The Affiliate Marketer’s Guide to CAN-SPAM Compliance

Spam is considered an unwelcome feature of online life by most of us, but despite its universal unpopularity it continues to feature heavily as a daily source of irritation when you open your mailbox and download your messages.

The fundamental reason why marketers persist with spam is that it actually works in generating revenue, so some of us are not just clicking the delete button every time.

The CAN-SPAM Act was passed through congress back in 2003 in an attempt to regulate and cut down on the levels of unsolicited junk mail that we have to contend with on a daily basis.

This infographic The Affiliate Marketer’s Guide to CAN-SPAM Compliance, is a useful resource for anyone who sends out marketing messages but wants to ensure that they don’t fall foul of the various rules of engagement and regulations that now exist.

Violation of the CAN-SPAM Act is not recommended, if you want to avoid the prospect of being reported to the Federal Trade Commission and face fines that could be as high as $16,000 for every separate email sent that breaks the rules.

Ensuring that your emails are in compliance with the CAN-SPAM Act 2003 is a goal that most responsible marketer’s will want to achieve, and affiliate marketers have to be especially vigilant, as their entire livelihood is potentially at risk if they fall foul of the law.

When you consider that the act is not restricted to just being applicable to bulk emails, but to commercial messages as well, it is quite clear that it could definitely pay to familiarise yourself with all of the terms and conditions attached to sending out a marketing message that meets all of the required standards.

It is well worth taking a look at the guide, to see if there are any gaps in your knowledge about the act, that could prove to be costly.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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