Marketing Strategy

The Internet and Search Engines: A New Age of Information

Many years ago, nobody would have expected how the internet would completely revolutionize the world. Who would have known? The net has brought tremendous developments as no one has ever seen. It has changed many conventions and has drastically affected many fields, from business to communication and many other areas. 

It cannot be denied that the internet has made the lives of people a whole lot easier. Connecting with people, regardless of geographical locations, has become more convenient. Commerce has become hassle-free with online buying and selling. Meeting new people has become simple with the rise of social media. These are just some of the benefits that the internet provides. There are many other opportunities that have been opened for people because of the internet.    

The internet is a system of interconnected computer networks from all over the world that provide a wide range of information. Another positive feature that the internet has for people is its avenue for information dissemination. The internet has paved the way for information to become more accessible. 

People can now easily gather and share information online. People can share and collect data, pictures, videos, reading materials, and many other digital files online. The internet has made books close to becoming obsolete. For instance, students no longer need to waste time going to the library to read or scan through a lot of books to obtain specific information because they can simply and quickly find it online. To know more about the internet, visit this link.     

How does the internet provide information online?

The internet contains a practically unlimited amount of information. Such information can be accessed through search engines. The most popular search engines at present are Google, Bing, Yahoo, and MSN.

What is a Search Engine?

A search engine is a software system that allows people to find specific information on the World Wide Web. It uses ‘spiders’ or automated software applications to run through the Web to follow links from a website to a website. The results that were gathered by spiders are referred to as search engine results pages. These results pages may contain a mix of links to websites, reading materials, pictures, videos, articles, or other types of digital files. 

Different search engines have different algorithms that rank results depending on key elements of a site such as a title, keyword density, and content. A high result rank of a site in Google may not be the same as its result rank in Bing. 

For a more comprehensive discussion of what is a search engine, visit this site:

There are over 1.5 billion websites on the internet right now. A single website is very likely to have similar content with that of millions of other websites. If you are a website owner, you will have to compete with millions of other websites in getting a high result rank. 

Competing with millions of other sites? That seems a steep mountain to climb especially that based on observation from search engine companies, people have the tendency to only look at the first page of search engine results pages; many even just visit the first three results of the page. 

Search Engine Optimization     

If your site is on the second page of the results, it is very unlikely that someone can visit your page, how much more if your website is on the far end part of the results pages. Website owners would really want to get their site on the first page of the results but achieving so is very challenging. 

Fortunately, people have found ways to address this challenge. Going to an SEO marketing agency has become a popular marketing strategy at present. SEO or Search Engine Optimization is the process of increasing traffic to your website to generate a high result rank in search engines. It is done by improving a site’s content to increase its relevance to keywords. Promoting a site to increase backlinks is also an SEO strategy.      

Times have really changed. Technology has really taken over. There’s nothing wrong with being conventional but trying the new might provide a lot of good for you. Adapting and taking advantage of modern technology could yield a lot of benefits for you. Making use of the internet and hiring an SEO company is a really smart move.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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