e-commerce eCommerce Search Engine Optimization (SEO)

Things To Do & Not Do In Your E-Commerce SEO Strategy

When you have an e-commerce website, you will heavily rely on your rankings to drive traffic and increase sales. You will need to implement an SEO strategy to do this, and you can do this in-house or use the services of a reputable agency. 

However, there are things that you should and should not do when it comes to SEO for your website. Below are some things you need to do to rank your site well and other things you need to avoid to prevent your website from being pushed down the rankings.

Things You Want To Do

Unique Product Descriptions: You will need to ensure that each product on your website has a 100% unique description. It also needs to be compelling, and the last thing you should be doing is copying and pasting. It may take some time to do, but it can make a significant difference to your website. If you do not have the time, you can always look for eCommerce SEO services in Australia and find a reputable agency to assist you.

Page Titles: You will also need a unique page title for each page on your site, including product pages. The page title should be around 60 characters long and should include the primary keyword for the page. 

Meta Descriptions:  Each page will also need a unique meta description – the text that appears in the search results beneath your page title. It should be around 160 characters long and needs to be compelling to entice users to click on your site to look at your products.

FAQs: It is also an excellent idea to have an FAQ section on your website so users can easily get answers to common questions. Questions may include information about shipping, delivery charges, payment options, and others. 

Customer Reviews: You will also want to have customer reviews showing on your website so users can see previous customers’ comments about them. People pay a lot of attention to reviews, so it is worth having these on your site to encourage people to purchase your products. 

Things You Do Not Want To Do

Stuff Keywords: You need to ensure you do not stuff and overload a page with keywords, harming your online visibility. When writing the content for the page, consider the user reading it rather than the search engines for best results. Content writing is a challenging discipline to master, and if it is not your forte, you may wish to seek content marketing services from a reputable company to assist with your website content.  

A Slow Page Speed: If your product pages on your website load slowly, you will want to address this. Your rankings can be affected by a slow-loading website, and you can also significantly increase your bounce rate if the page takes too long to load. You can use PageSpeed Insights and enter your web address to check your speed; if it is too slow, get your developer to change things. 
Innovate Do Not Replicate: Many website owners make the mistake of copying what their competitors do to try and replicate their rankings. However, every website is different, and what works for one may not work for another. Instead of copying what others are doing, be innovative and creative in what you do.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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