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Tips on Using the Best Digital Marketing Strategies

Modern online businesses are more than aware that their ultimate chance of survival in the e-commerce world is digital marketing.  Unlike traditional marketing strategies, the digital ones are far more cost-effective as well as promising in terms of success.

There are plenty of digital strategies to choose from, ranging from SEO to employing social media and e-mails as a marketing tool. The good news is that you can try developing some of these methods on your own or hire a professional online marketing agency, specializing in all of these schemes. For more information on these agencies’ services, click here

These tips will serve as an introduction to the methods of online business promotion.

Use search engine optimization (SEO) 

SEO has amazingly become one of the most preferred promoting schemes due to its fast effectiveness in terms of popularizing online businesses. It works on the principle of employing keywords to optimize your company’s website, as long as they’re wisely chosen. 

Therefore, you’re required to think of the crucial keywords that your potential clients would write in search engines every time they’re looking for your type of products or services. After coming up with a list of the most essential keywords, it’s of vital importance to integrate them in the right spots, such as the website’s URL as well as the meta description. Also, try incorporating them into your webpage’s content, without exaggerating their use, as too many keywords might achieve the contrary effect. 

Nevertheless, in case you aren’t knowledgeable on the topic of SEO or you simply lack the time to develop a good strategy, you can hire an agency to devise the perfect strategy for your business. 

Moreover, these agencies perform both on-page as well as an off-page SEO, aimed not only at using the right keywords but also improving the site’s speed, making it mobile-friendly, creating appealing content and much more. In case your goal is to popularize your business on a local level, then you’re provided with the opportunity of using local search optimization.

In general, SEO is considered to be one of the most cost-effective schemes, especially beneficial for start-ups, yielding positive results in a short timeframe. The tips on the following link:, will help you choose the right marketing expert for your business.

Try content marketing 

Another amazing digital strategy with increasing popularity is content marketing. Its intention is composing content in the form of blog and social media posts, interactive pictures as well as amusing videos, all of which are posted on social media sites. 

It’s used as a means of attracting a wider audience, capturing its attention and turning the largest part of it into potential customers. However, in order for the content to be appealing, the initial step is finding your target audience, based on numerous factors such as age, interests or needs. Completing this step means shaping the content in accordance with the requirements of your potential customers, making it both educational and entertaining.

An even more efficient way of interacting with your target audience is creating an online blog, as it’ll enable you to connect with your clients on a daily level. You can make your blog posts more frequent and informative, related to the products or services you’re offering. Don’t forget to add a dose of humor, as apart from learning useful tips and tricks, your potential buyers would appreciate having a good laugh. 

However, the fundamental purpose of this type of marketing is increasing brand awareness, as in order for your start-up to be prospective, you need to make people aware of the message you’re trying to convey. Your sales are likely to increase as well. 

Employ social media 

Using social media advertising as a marketing strategy is doubtlessly the lowest-cost way of promoting your start-up. More importantly, it enables you to reach a vast audience on a worldwide level, since the largest part of the population is using at least one social networking site.

Similarly to the previous scheme, you’re supposed to determine your target audience as it isn’t effective to use the same advertising method for all categories of users. Anyhow, social media advertising is incredible when it comes to grouping your potential customers into various categories in terms of age, country, and preferences. 

Apart from using advertisements, setting up a Facebook and Instagram business page would be an efficient idea, being completely free of charge. These accounts are an excellent method of promoting your products and services through posting relevant pictures and videos.

Moreover, the prospects of increasing customer engagement are much higher, since these social networks facilitate the process of communication between sellers and buyers. By responding to your buyers’ inquiries, you’re more likely to turn them into your loyal clients.  Read more about the importance of customer engagement. 

Try e-mail marketing

Having an e-mail account is as common as having a social media profile, which is exactly why this type of digital marketing provides positive results. Your sole requirement would be setting up a business e-mail account and employ it for sending promotional materials to potential buyers.

Anyhow, in order to use e-mail as a way of promoting your products, the initial step would be compiling a list of e-mail addresses of as many people as you can. However, it’s important to obtain their e-mails willingly as otherwise, you won’t achieve any effect. 

One method of keeping in touch with your potential consumers is coming up with a newsletter, equipped with appealing content that is unnoticeably informing them about your brand.  Make sure the information is engrossing, in order for users to look forward to receiving another mail from you.

After attracting their attention with the newsletter, you may commence sending them promotional offers, based on their shopping habits. Visit this link:, for more information on the evolution of consumer’s behavior over the years.


Regardless of which method you are going to choose, your start-up will soon find its way to online success!

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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