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Toyota’s Selfies Campaign Delivers #SocialMedia for Good

Just this month, Toyota launched a campaign that gives people the chance to do something kind for others, using something as simple as their selfie. The campaign #Selflessie encourages people to snap and post a “selfless selfie.”

Through Jan. 4th, every single selfie hashtagged on Instagram with #Selflessie will trigger a $50 donation from Toyota to the Boys & Girls Clubs of America.

Toyota enlisted the help of do-gooders like Kelly Rowland, Paul Wesley, and Debby Ryan to get the message out. And at the end of the run, the automaker will donate up to $750K (originally $250K but due to the popularity of the campaign, they tripled the gift amount).

You can see #Selflessie in action in the People Now clip below:

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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