Using Social to Prove a Point with an Ornery Industrial Typewriter

As written for Social Media Today

Using Social to Prove a Point

Cellairis makes what seems like the world’s strongest iphone screens. How strong are these things? So strong that merely tossing ’em off the roof of a building simply wouldn’t be enough.

Nay. So these guys locked themselves into a room, racked their collective brain power, and invented a Frankenstein typewriter. Dubbed the “Tweet Punisher,” it behaves more like a phone punisher.

The Tweet Punisher device itself is crafted from a 1940’s typewriter with its keys intricately wired to react to signals. The

vintage machine merges with cutting edge communication and types out the characters of tweets posted with the hashtag,“#tweetpunisher.”

But none of that means anything unless the contraption holds an iPhone in its type guide. Here, the metal keys strike, making every tweet a live demonstration of the company’s Shell Shock: G-Class™ screen protector. To top it off, devout users can observe via a live video feed on the Cellairis Facebook page.

According to the company, the Tweet Punisher illustrates Cellairis’ commitment to innovation, “melding the old world technology of a typewriter with the cutting edge technology of the Shell Shock.”

But what’s in it for social media marketers is a lesson on convergence and creativity. 

Social Media Convergence

Four things work about this campaign.