Marketing Strategy Mobile Trends & Tech

Why Businesses Cannot Ignore the Power of Mobile Marketing

The number of people using handheld devices for going online is significantly growing year by year. It has grown to a considerable force that businesses should not take it for granted. Mobile marketing should then be a major focus of modern-day businesses’ marketing campaigns.

Mobile marketing is so important because making an impression is vital, and usually, it takes 60 seconds (or even less, actually), to give potential customers a reason to stay or leave.

With mobile marketing undeniably becoming a special piece of the pie, here are some tips that you should keep in mind so that you will be able to take your own mobile marketing to the next level:

Having a Dedicated Mobile App

One of the strategies that big players are implementing is coming up with their very own mobile app. This is something that you should consider doing as well.

We used to define a couch potato as someone who spends so much time idling around watching television. We might have to change that as using mobile apps has already surpassed watching the TV for the amount of time spent on. That’s how big the use of mobile apps, and the use of handheld devices for that matter, has become.

Sure, surfing on mobile web browsers has significantly improved over the years, and just maintaining a mobile website would require less effort from businesses, mobile apps offer a better user experience that’s faster and more interactive. Mobile apps also better tap the features of phones, such as the camera, push notifications, and others.

Having a mobile app of your own is not just a fad. It’s a game-changing move that you should definitely consider spending money, time, and effort on.

Data to Analyze

At this point in time, data has to do with everything that we do. As a modern-day business, it’s up to you to harness data that are relevant to you and make use of them to your advantage.

Data in its purest form would mean nothing, however. You’ll need the right analysis to be able to make sense out of them, in order for you to use them to your benefit. With the right tools, you will be able to transform the data you gathered into insights that you can use to come up with the right business decisions.

One of the best use of data is to personalize the experience of all of your customers, and individually at that. With intuitive analytics, you’ll be able to understand your customers’ preferences and you’ll be able to recommend products or services that are aligned with such preferences. There would have been no way for you to do this manually in an online setup but thanks to the power of analytical tools, you’ll be able to do it efficiently.

There are lots of data analytic tools out there that promise you a comprehensive analysis of your customers’ activities and behaviors. Go through them and see which one you think offers you the best. They would all have a unique selling proposition so choose the one that you think is aligned best with your strategies. It’s a matter of finding the right tool for you to bring out the best results.

True enough, the harnessing and interpreting of data is a crucial part of mobile marketing, that when done right, could take you to a whole new level.

You can Hit 2 Birds with 1 Stone

There’s a lot of mobile marketing strategies that are actually also applicable for marketing for your desktop platforms (e.g., your desktop website). By boosting your efforts for mobile marketing, you are actually boosting your desktop strategies as well.

Take data analytics for example. While this strategy is emphasized for mobile, it’s very much applicable to desktop users too.

Fortifying your mobile marketing efforts would do your business a lot of good. And when you fail to impress desktop users, there’s also a chance that you can reach them through mobile platforms so you are given the opportunity to reach out to them again.

In the end, it’s all about being able to reach your customers wherever they may be. So if you can implement strategies that affect more than one aspect of your total marketing campaign, then you are on the right track.

Maximize your Social Media Reach

Another facet of mobile marketing is social media marketing. Social media is also becoming bigger on mobile than on desktop.

It’s a great idea to tap social media primarily because of their large user base. Social networking sites also allow you to strategically tap their users, targeting specific subsets of users to match your target audience, with the use of paid advertising. While this will cost you money, this is an investment well spent as it is a lot better than just laying it out there for everyone.

There are lots of guides out there that can help you make the most out of social media marketing. Here are some of the best out there:

Facebook marketing guide – A 12 chapter Facebook advertising guide that teaches you how to reach the right audience and generate sales at the same time.

Instagram marketing – A complete guide to Instagram marketing. This guide teaches you how to create visuals, grow you following and drive engagement to your page.

Twitter marketing – The complete guide to for businesses from hootsuite.

Each of these major social media channel is known for various focuses and you should be able to tap these to tap into their individual advantages.

There’s really no comprehensive mobile marketing campaign that would not involve social media so make sure that you are able to efficiently make them work together.


You may have now realized just how important mobile marketing truly is. As a modern-day business, being abreast of what works best is essential. But knowing is just the first step; acting on it is another. So with your knowledge that mobile marketing is a game-changing activity, you should definitely consider tapping it, and use it to your advantage.

The tips above are some of the most effective strategies that you should consider implementing to make the most out of your social media marketing. So start from there and you’ll surely be on the right track.

Like Love Haha Wow Sad Angry
Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

One Reply to “Why Businesses Cannot Ignore the Power of Mobile Marketing

Leave a Reply

Your email address will not be published.