Search Engine Optimization (SEO)

Why is Wikipedia Important for your Business?

Imagine, you’re looking up for information about something on Google. It could be something very common like German chocolates. The search engine shows up numerous pages of information. You scroll up and down, but most of the times you end up clicking on the Wikipedia page about German chocolates.

Let’s face it – if there is no Wikipedia page for a brand, you wouldn’t even care for that brand. This means having a Wikipedia page for your brand is crucial to evoking customer trust. So what should you do to get your brand featured on Wikipedia?

Before we answer this question, let’s get acquainted with the basics of Wikipedia:

How has Wiki become the Encyclopedia of all things?

In the year 2001, Wikipedia was founded by Larry Sanger and Jimmy Wales – a one-stop internet encyclopedia, which anyone could edit. The ‘neutral point of view’ is the base for its success. This neutral point of view is a rule that the editors’ volunteer database precisely sticks to. Though Wikipedia does not claim to be free from inaccuracies or flaws, it is actually this rule that ensures it ranks above the rest.

To that effect, the articles on Wikipedia are simple, uncomplicated, and to the point of sterility. Any sort of descriptive language is not taken kindly to and the articles are flagged for ‘a lot of adjectives’ on a regular basis.

Now let’s talk about why you must aim at getting your brand featured on Wikipedia:

Why is Wikipedia important for your business?

Have you ever searched your own brand on Google? It could be your product you deal in, your brand’s name, or your company’s address. Are you happy with the results shown on the Google SERP? Will your potential customers trust your brand? Remember, your prospective customers will want to know about your brand in order to pin their trust on your business.

Having a Wikipedia page will not only add to your firm’s credibility but also will help you establish a stronger presence online. There are several benefits and advantages of having a Wiki page of your own.

Let’s have a look at some of the inherent benefits of having a Wikipedia Page:

  • It helps you enhance your brand’s visibility
  • It helps you improve your brand’s credibility and reputation
  • It helps you strengthen your SEO efforts

Enhances your Brand’s Visibility:

We’re sure you’ve noticed that Wikipedia pages mostly rank higher on Google SERPs. And having a Wikipedia page for your business can help you easily rank better on popular search engines; thereby increasing the visibility of your business. Remember, Wikipedia page contains links pointing to your website, which can help you drive torrents of traffic to your site.

Improves Your Brand’s Credibility and Reputation:

Today’s savvy customers read reviews and carefully research about an organization, before buying a product or service from it. This is where a Wikipedia page comes to your rescue. Having a Wikipedia page helps you make that killer first impression on your potential customers. A Wikipedia page almost warrants that your business is credible. A Wikipedia page is like an approval seal and a well-written Wiki page is the icing on the cake. Wikipedia articles must have citations for everything you mention on it-whether others talk about your business or just list achievements of your business. Any information you (or others) put up on to a page, must be authentic and taken from the relevant source. Policybazaar Wikipedia page is a great example of how you can use citations to drive traffic and add credibility to your business.

Powerful SEO:

If a user is searching for the name of your company, the Wikipedia result is going to be on the first page of Google SERPs. If a Wiki page is not there, your customer has to crawl through loads of content to get to know about your company and its services. The key reason behind Wikipedia works well is convenience. The information is structured so as to function as an index enabling users to access all the data about the subject in one place, and with the reference links to boot. Google pins immense faith on Wikipedia. Naturally, a link pointing to your brand from Wikipedia can help you boost credibility in the eyes of Google.

Wrapping it up!

Taking all these things into account, a Wikipedia page for your brand seems to be the most credible and reliable way of strengthening your SEO efforts. This is one of the most obvious ways to pull up your online presence on SERPs. So, we advise you to put your best ‘Wiki’ foot forward and start working on Wikipedia page to rank on the first page of Google.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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