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70% of Marketers Want More Meetings with Their Sales Reps

This is just one of the findings from a brand-new research report released today by sales platform ToutApp. The survey of over 300 B2B marketers looks at the frequency and effectiveness of intra-team communication between marketing and sales departments within B2B organizations.

Key findings include:

  • 89% say that intra-team marketing / sales meetings improve marketing outcomes
  • “We measure success differently” is the top thing blocking these meetings (25%)
  • Nearly 50% say that lead-gen quality is what they want to discuss the most

Full findings are in the release below. For an infographic on the data, go here:

ToutApp Sales & Marketing Alignment Infographic 2

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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