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7 Best Small Business Advertising Techniques

Competition exists no matter what industry your business serves. There is room for everyone, but only the businesses who aren’t afraid to do what it takes to get noticed stand out from the crowd. The most successful businesses leave their customers with a memorable experience that draws them back again and again and gets the word going amongst friends, on social media, etc. If you are a small business owner ready to stand out from the competition and earn a spot on the success train, use the seven advertising ideas below to reach more leads and customers.

1- Run a Contest

Everyone loves the excitement of potentially winning a prize, so it is without question it is a beneficial means of advertising your business if done correctly. Create a giveaway that asks users to subscribe to your newsletter in exchange for an entry. Offer additional entries if a person subscribes to your YouTube channel, “likes” your Facebook page, etc. People love the chance to win and when they see your contest, they’ll check your website and company to see what you offer and what you are all about.

2- A Digital Marketing Agency

Seek the services of a digital marketing agency. A digital marketing agency can help you with Amazon DSP management, YouTube Ads management, Amazon Ads management, Google Ads management, and much more. They can help you build profitable campaigns across many channels.

3- Social Media Marketing

More than eighty percent of Americans use at least one social media site, although most people use multiple sites. Now it is time to reach those people by creating pages, groups, and posts for your brand. Choose two or three social media sites of preference and sparkle and shine by showing your audience your personality, knowledge, and the great products that you offer. 

4- Content Marketing

Bill Gates said many years ago that content is king. That rule applies today more than ever as more people use online sources versus in-person tools. Content marketing can benefit your SEO, build character for your brand, and help others perceive you as an industry expert. Every piece of content that you create should be well-written, informative, and designed to answer a question or solve a problem for the reader. Information on your website, social media pages, blogs, etc., are all a part of your content marketing efforts since it is shared with others.

5- Promotional Products

Promotional products are not a thing of the past, although it is true they’ve been around for some time now. Many businesses use them as trade show giveaways, as employee incentives, and as customer promotional tools. Ink pens and t-shirts remain two popular and beneficial promo products that offer small businesses a low-cost advertising solution. Choose the best promotional items for your business needs and budget and watch as new customers patronize your company on a regular basis.

6- Direct Mail

Stuffing mailboxes with your fliers is another old-school marketing technique that still works wonderfully today. Customers who receive fliers and sales papers in the mail oftentimes visit the businesses of interest, especially if you’ve included coupons or other special offers. Direct mail advertising is less expensive than you may imagine and has a sixty-five percent success rate.

7- SEO

SEO, or search engine optimization, is the process of making your website visible in search engines when users search for specific keywords that you’ve targeted. A business that lacks SEO is missing out on customers, clients, and profits. Although SEO is not easy and does take time, it is well worth the effort. If your website ranks on age one or two of a search engine result, you can double the number of visitors to your site. Hire an SEO agency to assist in the optimization of your online content and website to ensure the best results.

Final Thoughts

Advertising your business helps get the word out that you are around. If you don’t tell the consumer you are here, they will never know about you. No matter what your advertising budget, you’ll find an assortment of tactics that help you reach the audience that wants and needs your products and services. Use the seven ideas above to help advertise your business and your company could soon become the next best thing in the industry.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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