SEO is an ever-evolving industry that keeps on redefining itself. Sometimes, it is almost impossible to de-mystify it for the beginner online marketers and business owners. However, there were always best practices which helped many to succeed in this highly competitive and mostly unpredictable specialty.
SEO and social media marketing (SMM) are two closely knit aspects of online marketing. Both of these focus on inbound organic strategies to attract more visitors and build a strong consumer base. Social media relies on top-quality content for solid brand presence. The efforts you put in for SEO can double up the social media reach and bring in more traffic.
Social media influence on SEO
Unfortunately, many of the marketers are still unaware of how social media works in terms of determining search engine rankings. Most of the times, marketers employ social media marketing tactics without even realizing their real value for SEO. If you believe the experts of the industry, proper utilization of the social media channels can boost SEO significantly. Let us take a look what you need to know to gain the maximum benefits out of SMM.
1. Know the ‘4S’ of social media
We can define this as making your content
- Segmented
- Searchable
- Snackable
- Shareable
If you want to use social media for SEO objectives, it is ideal to start with these four “S.”
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Make content Segmented
Make sure that each piece of the content you publish addresses specific needs of the audience. Check whether your target consumers care about something that you have to say, and start creating content. You can use tools such as Twitter Advanced Search to look for phrases, words, and tags to identify user segments.
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Make content easily Searchable
Identify the words that your potential buyers use to find your products or services through search engines. Get to know what people ask Siri or Cortana. You can use the following tools to understand these key terms.
- Google AdWords Keyword Planner
- SEMrush Keyword Research Tool
- Google Suggest
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Make your content Snackable
It is all about making content well organized and labeled with proper headings, charts, tables, and essential illustrations. Snackable content refers to information that people can easily consume and remember.
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Make Sharable content
Always keep track of the social shares of your content. These figures will help you as a useful metric to identify sharable content. As per the digital marketing experts, shareability is not the number one KPI for your content. You should always focus on boosting the most shared pieces of content to enhance SEO.
2. Increase your number of followers
The number of social media connections and followers has a high impact on search engine rankings now. There will be a significant difference between a business with just 100 followers on Twitter, and another brand with one million FB likes or 10000 Twitter followers.
However, simply building fans or followers through all possible channels should not be your primary goal. Google can now detect the quality of your followers. Therefore, simply falling prey to the ads that say “get 100000 proxy Twitter followers” may have disastrous consequences. Such practices may negatively affect your search engine worthiness.
As a business owner, you need to hire a professional marketer to develop a customized social media SEO package that will help you build followers organically through consistent and quality efforts.
3. Getting quality external inbound links
Social media is now a prospective channel to encourage more external links to your pages. It attracts diverse external quality links to enhance your authority in the eyes of Google crawlers. However, you need to have high-quality and authoritative content to start with it.
If you have quality content in hand, social media can serve as the quickest and most efficient broadcasting channel. You can use great content as the bait, and the right platforms can act as the fishing poles that will attract and entice the potential buyers.
On social media platforms such as Twitter, you can use hashtags to ensure visibility. Bringing your content to existing and high-value discussions and threads will help enhance your reputation and reach.
4. Optimize your posts for searches
Make sure to optimize your posts for the current marketing opportunities. In addition to the news articles, Google now favors the popular and relevant social media updates on top of the SERPs. This is an essential change which the marketers can adequately make use of to attain a higher position in search results. Try the following tips to optimize your posts.
- First of all, you need to add a strong anchor for such as images, videos, infographics, or a link to the detailed info.
- Next, you need to create an appropriate title in a descriptive way.
- When you post, frame the foundation with search optimized text.
- You can even use seasonal keywords to maximize the chances of showing up in SERPs.
5. Local Optimization
Social media now puts forth an ideal opportunity to engage with customized local communities. You can share location-specific information to major search engines to be shown up in local search results. There are many ways to do it, and the best possibilities are to get involved in the local events and to interact with the complementing local brands to create awareness.
It is pretty straightforward. Whenever your company attends local events, take pictures and make posts and invite the residents to like and comment. Consistently doing so will help reinforce your engagement with the community and thereby make you more visible in local searches.
You can get several such expert insights at RankingBySEO.com. However, you should know that as with any other strategy, social media optimization also comes with a basic principle. The better experience you offer to your users, the higher the possibilities will be to earn better rankings. Understanding the grass root level aspects of social media’s SEO impacts can help you to devise and execute your social media campaigns and thereby ensure better user experience and search engine advantages.
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