2021 will go down in history as strange and unpredictable, with fortunes made and lost in seconds and the pandemic lurking in everyone’s thoughts. We can’t promise that the rest of 2021 will be smooth sailing, but giving some thought to ways to sustainably grow your business during the second half of the year will […]
Business blogging trends in the San Francisco Bay Area.
The Importance of Publishing a Company Blog
Some people love company blogs, some people hate them – and some people simply love to hate them! Whether you like it or not though, they do provide a ton of benefits if used right. Sure there are blogs out there which are either pretentious or filled with guff that nobody would ever want to […]
Is #ContentMarketing Just Another Buzz Word for 2016, or Is It Actually Important?
By Murris Johnson Content marketing, this, content marketing, that. For the past couple of years this phrase has been thrown around in conversations and business talk like no other jargon out there. One might wonder, though, if those who use this phrase really know what it means, and how vital it actually is to business these […]
5 Habits of Effective Social Media Managers [Infographic]
The amount of necessary actions and recommended tasks that social media managers must engage into is seem downright overwhelming. Not just you must constantly dozens of different profiles every day, you also have to unceasingly connect with your followers and monitors every branded keyword to allow you manage some negative events you may encounter. To […]
Why We Love Visual Storytelling
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]
7 Great Ways to Improve Your Content Marketing Strategy
As published to The HuffingtonPost It’s time to focus on making your blogging, email marketing and social media efforts cut through the noise. That may sound difficult considering the competition and the massive amount of content flying around everyday, but if you think just a bit outside the box, you’ll be on your way in […]
How to Get Free Press: Be Social and Follow Through
So often have Twitter or email exchanges with brands or bloggers who offer a different perspective on our Technorati product reviews or feature pieces. Most of the time if I find they’re serious about an idea or product, I invite them to submit an op-ed article about it. And most of the time they accept […]
Content Marketing Just Got Easier with ContentGems’ Hootsuite Integration
As written for Technorati One of the first tools I was exposed to early on in my content marketing career was a tool called Intigi. It cut hours of web navigating off my weekly schedule, and gave clarity and focus to my curated content activities. In fact, the only thing unclear about the tool, was how […]