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Daily Deals and Flash Sales: All the Stats You Need to Know

Before there was Choxi, Groupon, or Living Social, there was one industry disruptor: Woot. Woot’s daily deal launched in 2004 (Amazon bought the company for $110 million in 2010). Today, daily deals and flash sales are the norm, with myriad ecommerce sites using daily deals and flash sales as a means to spur buyer behavior,

The statistics:

  • There are over 500 daily deal sites in America.
  • 56% of businesses have higher click-to-open rates from flash sale emails compared to their yearly rate.
  • 3-hour flash sales have the highest transaction rates at 14%
  • Flash sale emails sent after 3pm have 9% higher open rates than lunchtime sales.
  • Overall, flash sales generate a 35% lift in transaction rates.

The team at created an insightful infographic about daily deals and flash sales.


Infographic by Used with permission.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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