Instagram is one of the biggest social media platforms in the world. With over 300 million daily users, it is safe to say that when you speak on Instagram, the world is listening.
The visual nature of Instagram has made it famous worldwide. This has been helped in no small part by the presence of Instagram Stories. With Instagram Stories, users can post updates, pictures, and videos; all of which have a lifespan of 24 hours.
Over 250 million people use Stories every day. With this statistic, you can bet that huge businesses around the world quickly realized how important this Instagram’s feature is. Big brands, such as Nike, Mac, Adidas, Samsung, and Mercedes Benz, use it to a great effect in recent years.
What exactly is the content of the stories posted by these huge brands? The most popular types of stories used by businesses include product promotion, an inside look into events and programs, and influencer takeovers.
All three account for 62% of the daily Instagram Stories traffic coming from businesses. Other innovative ways that companies use it include live events, how-to videos, contests, and much more.
The infographic below contains statistics on the staggering effects of the innovative use of Instagram Stories by businesses.