Social Media Marketing for Business
Until recently, instead of leveraging social media marketing, companies have either avoided it altogether or will have been extremely bashful about using it. Rather then having a sound plan around social media marketing and embracing it, several organizations are simply winging it and handling issues as they arise. This doesn’t work for even the smallest of businesses, where the costs to online-turned-word-of-mouth reputation are far too risky to just ignore.
So what are the risks? What are the tools? What are the guidelines?
Included are key issues and resources around successfully using social media in business: