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The Small Business Guide to Facebook Advertising [#Infographic]

If your online advertising strategy has so far skirted around the idea of Facebook Ads, it’s time to sit up and take them seriously. Far beyond the power of simple ‘boosted posts’, Facebook Ads allow you to harness the same demographic targeting power but also to equip your ad with a call to action button and to get the thing in front of Instagram audiences.

When your client turns their nose up at the idea that you might use Facebook Ads to promote their business, you need to remind them of these three basic concepts:

  • Facebook has a monthly reach of over 1.59 billion users.
  • Facebook Ads can narrow down that reach so your marketing dollar is targeted strictly at users who are into similar brands, services, or interests, to that which your client provides.
  • Facebook is such a part of everyday life for many users that slipping an Ad into their feed feels like having a personal conversation.

If you’re already acquainted with boosting regular posts, you’ll find that Facebook Ads are almost as simple to establish. They still suffer that Facebook annoyance of dragging in images from the target site that you link to, but there are ways around this – for example, targeting your image links back to the client’s Facebook Page and just using the Call To Action button to redirect traffic to external websites.

And that’s where the final, clinical power of Facebook resides: redirecting carefully chosen potential customers to an online shop, sign-up page, or a map to bricks-and-mortar premises. Once more, this kind of clicking is part of the average user’s daily routine on Facebook. Tap into that, and you are sure to find your client is more than grateful for the increased business you provide.

This new infographic summarizes the benefits and the simple procedure of setting up a Facebook Ad. Share it with your clients to give them an idea of just what an easy and effective use of their marketing buck Facebook Ads can be. Neither you nor your client should be missing out on this excellent opportunity.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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