Social Marketing Fella

Category: Advertising

Mobile Marketing’s 3 Major Challenges – Interview with TRUSTe CEO, Chris Babel

Article first written for, and published as Mobile Marketing’s 3 Major Challenges – Interview with TRUSTe CEO, Chris Babel on Technorati. According to Chris Babel, CEO of TRUSTe, the mobile marketing industry faces three core challenges that until now, no one’s entirely solved. Speaking with Technorati at ad:tech San Francisco, we got first-hand insight into Chris’ take on each, […]

Twitter Advertising Explained – Interview with James Borrow, CEO of Graph Effect

Twitter for Business Social marketing software company, GraphEffect introduced its new Twitter offerings at the ad:tech Conference in San Francisco this week. I met with James Borow, CEO of the company, whose focus two years ago was on enabling social marketing campaigns on the Facebook platform. GraphEffect’s latest release is a solution for brands to […]

Ads for the Earth: Interview with Ian Wolff, CEO of PlanetUp

Article first written for, and published as Advertising That Gives Back (Literally) – Exclusive Interview with Ian Wolff, CEO of PlanetUp Ads on Technorati. Advertising Technology  With all the excitement buzzing around town for ad:tech San Francisco, companies are eager to showcase their latest “2.0’s” and “never before” product releases. Admittedly, in talking to these companies, I’ve […]

Interview with Marketfish CEO, Dave Scott

Article first written for, and published as ad:tech San Francisco: Exclusive Interview with Marketfish CEO, Dave Scott on Technorati. Email Marketing Marketfish is an online market place for permission-based marketing files. Think eBay, for email marketing. Boasting a half a million records covering 80% of all Americans, the company is a goldmine for both B2B and B2C […]

Big Name Companies, Big Social Media Successes

Packed into a half day, with two simultaneous tracks running,’s BlogWell conference was chock full of great social media stories. Cross industry leaders, many from enterprise companies you wouldn’t think embrace social media, gathered to share eight case studies on their lessons with the new social channels.  BlogWell features near-live transcripts for each of the presentations, […]

The Future of YouTube is True

Video Advertising As written for “Pre-roll makes me grumpy, is that the only monetization strategy you [Google] will have for YouTube?” That was the question posed to Neal Mohan, Google’s VP of Display Advertising at last week’s Signal Conference in San Francisco. One of the great things about having a strong moderator at a conference like this is he’s going […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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