Business Reputation Marketing Strategy Social Media for Business Technology Leader Interview

SocialCode’s 6 Ways to Reward Your Brand’s Social Influencers

As published on Social Media Today Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or “viral brand accelerants.” By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able […]

Emerging Technology Internet Marketing Strategy Marketing Strategy Social Media Trends

Blow Out the Candles: The “GIF” Turns 25

GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turned 25 years old recently, and the “grown up” GIF is enjoying a resurgence of popularity. The GIF’s new notoriety is partly the result of faster computers and improved bandwidth, paired with popularity […]

Facebook-Marketing-loud
Internet Marketing Strategy Social Media for Business Social Media Tools

Facebook’s Take: Applying Old Ways to New Media Doesn’t Work

Facebook Is Meant for Lightweight Interactions Over Time As written for BusinessInsider.com Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San Francisco.  So what exactly does that mean? It would appear that historically for us, […]

marketing-socialmarketingfella.com
Brand Management Marketing Strategy

The Enigmatic 5th “P” of the Marketing Mix

As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It’s been a mainstay model and rule of marketing practice. But some […]