As published on Social Media Today Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or “viral brand accelerants.” By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able […]
Tag: marketing strategy
Blow Out the Candles: The “GIF” Turns 25
GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turned 25 years old recently, and the “grown up” GIF is enjoying a resurgence of popularity. The GIF’s new notoriety is partly the result of faster computers and improved bandwidth, paired with popularity […]
Facebook’s Take: Applying Old Ways to New Media Doesn’t Work
Facebook Is Meant for Lightweight Interactions Over Time As written for BusinessInsider.com Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San Francisco. So what exactly does that mean? It would appear that historically for us, […]
The Enigmatic 5th “P” of the Marketing Mix
As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It’s been a mainstay model and rule of marketing practice. But some […]